METMETA

FREELANCE PROJECT MANAGER

Role

Branding

Date

2017

Client

Meta

The brand of metmeta symbolizes her way of working, she is structured and doesn't like to reinvent the wheel. There is a great deal of knowledge available within organisations in which metmeta operates, valuable knowledge that is often used insufficiently or not efficiently. This is because they are approached as a whole. by cutting up these complex products, they become more overseeable.

Compare this method with tangram, with the same parts many different figures can be made. The parts have an interrelationship, which should not be forgotten, the big picture remains, while smaller parts are being worked with. That is what inspired while creating the metmeta brand. 

 

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